Cradle to Cradle

To go along with the TED talk we watched in class today I wanted to highlight another thought leader, William McDonough, that was a co-author of the book Cradle to Cradle http://www.mcdonough.com/cradle_to_cradle.htm. The book itself is McDonough putting his money where his highfalutin mouth is. It is made of a polymer and is 100% recyclable (and waterproof to boot.) He is another thought leader, this time a designer, who believes that there is an economic and design solution to many of today's problems.

Here's the link to his TED talk (sorry but the video wouldn't embed). Its a little bit lengthy but I think you'll find it entertaining and pertinent to some of the discussions we've had in class.
http://www.ted.com/talks/lang/eng/william_mcdonough_on_cradle_to_cradle_design.html
This TED talk was first shown to me by John Park in his ARTD252 class and it was one of the first design/architectural/economic solutions to some of our contemporary problems that I felt had legs. Enjoy.