Adam Werbach knows whats up.

After reading the Birth of Blue Speech, I am stoked again to be in this industry. Adam Werbach, calls it like it is. I have always thought that an economic and capital change is what our country really needs. It allows us to escape the bureaucratic quagmire that is our political system and puts power where it should be, with consumers and their wallets. I guess I should have prefaced this by explaining that I am a capitalist through and through. I feel that, however flawed it may be, our economic system has done way more good than harm and it can be used as a tool to make the world a better place.

I was stoked to find out that Adam Werbach worked with Paul Hawkin on his Wal-Mart project. I read Paul Hawkins book "Natural Capitalism" http://www.natcap.org/ about four years ago and it played a big part in shaping my view that ecological improvement can be achieved through a re-tooled economic system. I may have never chose Advertising as a major and career if it wasn't for me reading Paul Hawkin's work and it excites me that our industry is building on his ideas.

Another Werbach idea I thought was cool was the PSP. It goes along with the idea of the environmental movement that little changes can make a big difference and that setting small achievable goals (and achieving them) can make you a happier and better person. SO I think we should all make our own PSP for them term and try to stick with it. I'll start.

My PSP is to be a stricter vegetarian. I've been Vegi for about 6 years now but have slacked off within the last year or so and have included fish and sometimes turkey into my diet. I think its high time to cut those out again. So there's mine, what's yours?