An interesting trend.

I just saw this article linked over at bikeportland.org and thought it was an interesting trend that could effect the future of green branding.

This article basically says that more cars were scraped last year than purchased (thus shrinking the number of US cars by 4 million) and it explains some of the trends that may have caused this. I

So the question, from a branding perspective is, How do you deal with statistics like this if your client is a car company? How does a car company stay afloat when there is less demand for cars and more competition from other car companies and transportation alternatives, like bikes? How do you appeal to younger people who are losing interest in cars and would rather ride their sweet fixed-gears than drive? Is it high time for the automakers' herd to be thinned (ohh sorry Chrysler and GM )?

I don't have the answers to these problems (yet!), but I think these are interesting and necessary questions to ask as the US' love affair with cars begins to head south.