FTC Takes Action Against Companies Making False Green Claims

I just saw this article on The Greenwashing Index and thought that it was deserving of a little discussion.

Here is the first paragraph of the article, which lays down the situation:

"The Federal Trade Commission has charged four sellers of clothing and other textile products with deceptively labeling and advertising these items as made of bamboo fiber, when they are made of rayon. The complaints also charge the companies with making false and unsubstantiated “green” claims that their clothing and textile products are manufactured using an environmentally friendly process, that they retain the natural antimicrobial properties of the bamboo plant, and that they are biodegradable."

So basically these four companies were greenwashing to the extreme and flat-out lying to their customers.To highlight just how ridiculous these companies claims are I suggest you check out their websites: Pure Bamboo, Jonano , Bambooza and Mad-mod (whose website is conveniently unavailable). 

Yeah I am sure that your bamboo is organic, sustianable, and whatever but YOU ACTUALLY HAVE TO USE IT in a pure form and not turn it into RAYON to make your "bamboo" clothing. 

                         And just in case you were unsure here's a visual:

I just don't quite understand how companies making false green claims expect to get away with it. Wake up this is the information age! If you lie sooner or later someone is going to dig up the dirt on your company, especially if you are trying to pull a fast one on consumers buying green products (one of the more educated groups of consumers.) 

Cheers to the FTC for going after these companies and I hope they continue the trend of ferrating out the unethical liars which have no place making any environmental claims.