Yet Another Interesting Transportation Trend: Car Sharing is Booming

When gas prices hit a record high in 2008 people began to think a bit harder about transportation. To deal with this unexpected rise in oil prices some people bought more fuel efficient vehicles, some people started using public transportation, some started riding a bike, and others began to car-share. According to this article at Treehugger a lot of people began to car-share. Most people did it to save money but others were interested in helping the environment and lengthening the time we have before oil runs out.

I found this really interesting because Portland has a very successful car share program, Zipcar, with strange and awesome branding. They mostly highlight how Zipcar can save you money and help the environment but they are doing some quirky things like naming their cars and giving them personalities. Zipcar is definitely one sweet green brand with an eye on sustainability.

To go along with my last post they are also a kick ass service-based company that decreases consumption of one of the biggest purchases people make, automobiles. If that Treehugger article is right I see big growth for the Zipcar folks.